ASHTON PARKEY

WOH! JUICE COMPANY

 

For my production design course, we were instructed to create a juice company. I designed business cards, letterheads, juice carton templates, and carriers. Then I created multiple cartons and carrier prototypes for the presentation. 

 

The target consumer for this product was men and women in search of a healthy juice alternative. The juice was all natural with no added preservatives or sugar. The design showcases each fruit in its most natural form showing the consumer exactly what they will be drinking. 

 

Clever sayings pertaining to each juice flavor were added to the front of each carton, to brighten the consumers day as they drink their juice.